As the Manager, Growth Marketing Strategy you will drive growth for HBO Max by unlocking actionable learnings across all facets of the streaming service that directly impact HBO Max’s ability to hit revenue and subscriber targets. You will be responsible for leveraging available data science resources to run spend scenarios, ensuring adequate audience and channel support for major releases, and helping streamline HBO Max’s marketing investment across teams.

The Daily

  • Identify new growth opportunities for HBO Max furthering audience penetration.
  • Help form full-funnel strategy to ensure HBO Max is reaching the right consumers with the optimal creative across every marketing touchpoint.
  • Leverage data science resources, models, tools and outputs to inform flighting and media strategy. Provide feedback on currently available resources to improve output.
  • Understand content’s impact on HBO Max’s ability to acquire subscribers and how that should inform spend flighting, ensuring ample support for major releases across marketing.
  • Partner with the marketing teams and data science to ensure cross-functional alignment to build a seamless Growth Strategy across marketing channels and within the product.
  • Collaborate with finance to develop clear understanding of subscription targets, linking back to workflows.
  • Communicate insights to executive stakeholders; disseminate key findings to all Growth Marketing stakeholders and relevant cross-functional teams.

The Essentials

  • Bachelor’s degree, graduate degree preferred.
  • 4-5 years’ experience in consulting or marketing strategy, focusing on the media and/or technology sectors.
  • Strong background in modeling & forecasting (Microsoft Office Suite) and data analytics & visualization (SQL, Tableau, Looker).
  • Strong background in presenting complex data to an executive audience (PowerPoint, Google Suite of Products).
  • An understanding of the changing entertainment landscape and an excitement to understand HBO Max’s core retail business.
  • Ability to effectively communicate at all levels, utilizing exceptional verbal and written communication skills.

Job ID: 186862BR

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