The Publicity Director is responsible for all aspects of media relations for "Good Morning America,” “GMA3,” and “This Week with George Stephanopoulos" including day-to-day publicity efforts and the programs’ long-term communications strategy. The position reports to the VP of Communications.

Responsibilities:

  • Conceive and proactively pitch stories and secure placement in print, broadcast, and online media about the newscast its anchors, and correspondents.
  • Generate television, print, wire, radio and online coverage of exclusive reports, investigations, and interviews.
  • Write press releases and other promotional materials to publicize the broadcast’s weekly ratings, upcoming broadcasts, and newsmaker interviews.
  • Handle interview requests for anchors, correspondents, and the show’s executives.
  • Maintain a strong working rapport with talent
  • Liaise with areas of ABC News to promote the broadcast, including affiliate relations, NewsOne and ABC stations, ABC News Radio, and ABC New Digital.
  • Work closely with the show's social media team to create campaigns around large events, series and initiatives
  • Develop and maintain relationships with key media contacts
  • Keep senior management informed of publicity activities and challenges

Basic Qualifications:

  • Minimum seven years’ experience in public relations, corporate communications or related field
  • Television and media industry experience
  • Must be willing to work a flexible schedule including weekend days
  • Strong writing and presentation skills
  • Strong time management and organizational skills
  • Strong understanding of social media integrations; experience running successful social media campaign preferred
  • Strong team player
  • Proficiency with Microsoft Office products

Preferred Qualifications:

  • Talent relations experience preferred

Required Education

  • Bachelor’s degree or equivalent experience

Additional Information:

  • This is a NABET UNION position

Job ID 879316BR

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