Our team at Paramount+ is seeking a Director of Brand Social to lead campaign initiatives for Paramount+ across programming verticals that include Library, Sports, News, and Specials. This person is an experienced marketing strategist who can ideate and implement ground breaking social tactics to promote a vast array of programming priorities, establish a unique voice for our brand, and produce content that resonates with fans and acquires new subscribers.
If you are a passionate, innovative, big picture problem solver who can leverage social to drive growth, then this is the role for you. This position reports to the VP, Social for Paramount+.

Responsibilities:

  • Lead a growing team of managers/producers to bring the Paramount+ brand to life on social.
  • Craft the social media strategy and voice for the brand across social platforms.
  • Develop the social content, programming strategies, and stunts to promote the catalog of content available to stream on Paramount+ including sports, news, specials, and tentpole events.
  • Expand and define the strategy for promoting library content, including movies.
  • Design and lead strategic fan engagement across our brand channels.
  • Coordinate development and execution of reactive or "fast-turn" content to jump on trends and be a part of the conversation.
  • Collaborate with partners across the ViacomCBS ecosystem to sync and collaborate on a variety of social campaigns and initiatives.
  • Partner with our BI team to develop and present monthly & quarterly brand handle social reports.
  • Monitor and surface streaming data insights to identify new programming opportunities.
  • Oversee the development and presentation of P+ social strategy docs to partners across the company.
  • Maintain and evangelize platform specific content and best practices to ensure optimization.
  • Creative direct design and video content with internal and external content creators.

Basic Qualifications:

  • 8+ years of experience producing custom social content while running brand social accounts, preferably in entertainment.

Additional Qualifications:

  • Previous experience supervising a small team of direct reports.
  • Adaptable writing and content style for a range of genres.
  • Experience developing and crafting visuals and video optimized for sharing.
  • Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
  • Keen eye for visual storytelling through photo and video with ability to use editing tools to self-serve on content for distribution.
  • Meticulous attention to detail, including appropriate grammar and brand voice consistency.
  • Ability to see the broader picture of social as it relates to the streaming landscape.
  • Passionate and knowledgeable about television and pop culture.
  • Great communication skills and ability to articulate concepts.
  • Ability to work against tight deadlines and flexibility to pivot on strategy and execution when necessary.
  • Ability to mine and use social and site data to develop content quickly against social trends.
  • Willingness to work nights and/or weekends if necessary.
  • Candidate will be required to provide samples of prior work.

 Job ID: 6648

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