The Director of Originals Marketing is the Series Lead across multiple original titles and will drive high-profile 360 campaigns through positioning, strategy and creative development. This role is for a dynamic thought-leader energized by crafting consumer-driven marketing strategies and developing ground-breaking creative assets. In this role, the Director drives the ideation of high-profile innovative and culturally impactful creative across Print and AV that align with cohesive and strategic campaign plans to drive acquisition and cultivate strong fanbases.

Responsibilities

  • Lead 360 launch campaigns crafting marketing strategies, campaign positioning and creative approach and assets to drive acquisition, audience retention and brand awareness
  • Oversee originals marketing presentations, decks, and briefs and present marketing plans to both internal and external stakeholders
  • Communicate all creative notes with both third-party agencies and internal creative services for AV and Print assets
  • Collaborate and efficiently work cross-functionally with other key teams: Creative Services, Digital, PR, Development and Production, Affiliate Marketing, International, Research, Legal, Programming to ensure cohesive campaign strategies and creative alignment are met for all campaigns
  • Ideate and lead buzzworthy consumer activations and events in collaboration with Brand, PR and Digital teams to generate show and brand awareness and effectively impact business goals.
  • Proactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs and line items.
  • Manage and inspire direct reports to work as a best-in-class team

Experience & Skills

  • Bachelor's degree; Minimum 8 years’ experience in entertainment marketing, ideally a television network with emphasis on premium/streamer environment or a movie studio; with management experience leading teams in developing and executing marketing campaigns.
  • Specific experience launching television series either from the programmer side or the agency side.
  • Agency experience preferred but not mandatory- must have working knowledge of media planning, research, and OTT services.
  • Strong strategic and creative skills, organization and communication skills are crucial.
  • Must have an ability to multitask and manage multiple priorities.
  • Must be a team player and leader with a collaborative and generative approach to the business.

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