The Head of Social will oversee all social media for Paramount+ in the U.K., covering a broad range of disciplines, including paid and organic, social platform strategy, community management, as well as social analytics and insights.
What will you be doing?
The role will create and execute innovative and effective social campaigns and content that drive core KPIs of awareness and intent amongst new audiences, and retention among existing subscribers. In partnership with the U.K. ViacomCBS Marketing team, the Head of Social will localise global assets as well as develop and deliver best in class locally developed social content. The role has direct responsibility for the U.K. SVOD social marketing to drive the Paramount+ business objectives.

  • Lead strategy and execution of Paramount+ social presence in the U.K., with direct responsibility for the U.K. social profiles.
  • Oversee local content development, devising best in class paid and organic campaigns and ensuring timely creation and publishing of content.
  • Partner with Marketing, Performance, PR and Content teams to ensure all social activity is connected and intertwined with their activity.
  • Work hand in glove with the wider local and international ViacomCBS social media teams to ensure Paramount+ content and campaigns are fully deployed across relevant ViacomCBS owned brand pages.
  • Form long term social partnerships with key UK media partners, talent and influencers to broaden Paramount+ voice within the social ecosystem.
  • Oversee social reporting covering a number of reports and trackers across our pages and broader social ecosystem, setting and tracking core growth and engagement KPIs.
  • Own strategy for how we use audience insight and analysis to develop social media activity that targets, engages and drives results.
  • Establish robust UK community management process.
  • Be responsible for regional & UK social media budget.
  • Manage multiple projects and stakeholders at any one time.
  • Manage and develop the wider Paramount+ social media team

What are we looking for?

  • Demonstrated social media experience at a manager level or above
  • Deep knowledge and understanding of key social platforms incl. analytics
  • Solid understanding of broader marketing and media disciplines
  • Experience working within the Entertainment industry (TV, SVOD or Theatrical)
  • Ability to formulate, manage high profile, paid and organic social campaigns
  • Previous agency management experience
  • Previous freelance resource management experience
  • Previous budget management experience
  • Preferred experience
  • Strong strategic thinking and leadership skills
  • Ability to manage, motivate and inspire teams
  • Meticulous organisational skills
  • Strong presentation and communication skills
  • Excellent stakeholder management skills
  • Strong business sense
  • Experience within a multi-national matrixed organisation

Job ID 6905

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