Job Responsibilities

- Operate the day-to-day social media publishing, active community management, and ensure channel best practices are being met
- Oversee the scheduling and implementation of all Corporate Partnership content. Includes owning ideation of the content and implementation of best practices in collaboration with CP department
- Assist in implementing social and digital channel strategies
- Assist Digital Content Manager and Manager, Social Media with daily tasks
- Assist in creating and posting day-to-day Lakers content along with content associated with tentpole moments e.g. All Star, Playoffs, etc.
- Assist Digital Content Manager and Manager, Social Media in maintaining a content calendar, covering all social channels, website, and app
- Assist in content creation and game coverage for the South Bay Lakers and Lakers Gaming
- Provide strategic insights based on social analytics, fan sentiment, platform updates, and team/player narratives
- Write copy tailored to each social platform’s specific audience, as well as for other needs, such as website and email initiatives
- Stay current and educate others on the frequent platform updates
- Collaborate with the Creative team regarding content creation, providing insights, direction, and feedback as needed
- Attend/work Lakers games, in person and remote
- Actively learn the ins and outs of social media and digital content management
- Keep pulse of Lakers’ fan base to activate around audience’s wants and needs
- Have educated recommendations on how content comes to life on social media

Minimum Qualifications

- Bachelor’s degree preferred
- 2+ years in the digital or social-specific field with a track record of success
- Experience working in sports or live events a plus
- Must be able to work nights and weekends, mimicking the Lakers’ schedule
- Must demonstrate an active use and understanding of digital and social media
- Must illustrate proficiency in analyzing and measuring the effectiveness of content
- Must illustrate both extensive creativity and strong writing skills for fast-moving social media formatted micro-content
- Must be able to operate at the speed of digital – taking advantage of both proactive and reactive opportunities
- Experience with photography, copywriting, design, and basic video editing is a plus

LOS ANGELES CALIFORNIA
MARKETING & PUBLICITY
SOCIAL MEDIA COORDINATOR