Hello Sunshine is looking for a highly motivated growth marketing manager to amplify their digital presence and deliver on audience growth and revenue goals by focusing on key growth channels including Co-marketing Partnerships, Email Growth, SEO and Paid Subscription Strategies. 

Responsibilities include:

Co-Marketing Partnerships

• Develop go to market co-marketing packages based on key editorial pillars and seasonal moments.
• Actively pursue and execute on both paid and barter co-marketing deals that deliver a winning combination of revenue and audience growth.
• Improve and refine our suite of co-marketing opportunities by leveraging data analytics, partner results and industry insights and best practices.
• Actively lead and communicate across both internal and external teams to ensure all campaigns are delivered on time with precision and accuracy.
• Manage the co-marketing pipeline by working closely with finance.

Email Growth Strategies

• Own email marketing and SMS strategy and rapidly scale our email audiences and improve engagement KPI’s.
• Improve newsletter performance through A/B testing.
• Launch new newsletters where there is opportunity for scale.
• Manage our email vendors and actively seek new tools.

Paid Media Strategies

• Develop campaign frameworks and manage freelance paid media specialists and ensure that all paid media plans are delivered on time and on budget and utilize best practices.
• Design new partnership approaches to aid in the growth of our overall paid media budget to bolster our performance marketing levers.

Requirements

• You have 5-7+ years of Digital Marketing experience, with specific experience driving audience growth (social media followers, website traffic and 1st party lists like email & SMS, etc.) and revenue growth.