Moonbug Entertainment is looking for a Head of Media.
Responsibilities
- Set the roadmap; evaluate, optimize, build and roll out our media product offering across YouTube, CTV, social and retail media
- Identify key opportunities and trends to capitalize on emerging channels such as retail media, in-game advertising, partnerships, sponsorships, and more
- Lead planning and implementing media strategies for client campaigns, ensuring that campaigns meet the client's goals
- Partner with the sales team, creative team and integrated strategy team to develop ROI focused media strategies
- Expert across the Media Lifecycle; Strategy, Planning, Buying, Delivery and Optimization
- You’ll oversee media plan development, creating media plans that are strategically and executionally sound
- Review all plans to ensure quality and flawless execution can be achieved
- Work closely with Advertising Operations to ensure strategies are implemented and delivered against
- Translate campaign learnings into actionable insights that inform new products and media recommendations
- Optimize pricing models, inventory allocation, and campaign execution to maximize revenue potential
- Ongoing pricing analysis for marketplace competitiveness
- Lead our measurement agenda, identifying and implementing strategic partnerships
- Stay current on all industry trends and provide internal recommendations as relevant
Requirements
- 12+ years’ experience in digital media, media agency background preferred
- Experience in kids advertising preferred
- A deep understanding of digital media and proven industry disrupter with a forward-thinking creative mindset
- Proficiency with YouTube, social platforms - Meta and TikTok & Amazon
- Excellent strategic media planning skills with the ability to identify, prioritize, and execute high impact campaigns and initiatives
- Deep understanding of both brand and performance marketing, the funnel and KPIs