WarnerMedia seeks Show Launch Strategy Manager for the TBS/TNT/truTV Marketing Strategy department.

The Daily

  • Develop and manage show launch strategies for TBS, TNT and truTV originals:
  • Define the role of the show and what success looks like
  • Determine what makes the show unique
  • Build high-propensity targets
  • Write the creative positioning and sells
  • Map the communication strategy & consumer journey
  • Work with a cross-functional team to ensure that all creative and media executions are on strategy to maximize efficiency and effectiveness
  • Infuse data into every facet of the launch and strategy process from target definition to creative testing
  • Ensure all marketing activities are set up against the right targets and the right creative is being deployed in high profile placements
  • Monitor media performance, viewership, tracking and social metrics to adjust audience targets and creative themes on the fly
  • Make the Marketing Organization smarter with every campaign

The Essentials

  • You have 5-7 experience in a strategy, marketing, research or advertising role (media experience preferred)
  • You have a Bachelor's Degree (Marketing, Media or related field preferred)
  • You view the world through an analytical lens and love finding simple answers to complex questions
  • You have a curious mind and are a creative problem solver
  • You can toggle between right and left brain thinking and can use data to inform creative direction
  • You are fluent in media metrics and enjoy digging into the numbers
  • You have exceptional communication skills with the ability to sell a strategy to management and influence peer groups
  • You are a self-starter who loves to manage project details
  • You take pride in juggling multiple projects and your ability to seamlessly shift from big picture thinking to executional details
  • You have a passion for marketing, entertainment, and cultural trends

Job ID: 187521BR

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