The Brand Marketing Manager will be responsible for implementation of marketing campaign plans for film Acquisition, International Co-Production films and select TV series.
Product Strategy & Project Management
- Work with the commercial teams to determine release dates, channel/platform strategy, forecasts and go-to-market strategies.
- Liaise on a regular basis with marketing and creative executives, licensors and filmmakers, and TV producers.
- Develop the home entertainment product strategy while managing the campaign milestones
- Manage title marketing P&L
- Create functional team kickoff/ briefs
- Partner with the commercial and cross functional teams to sell in the titles with key physical and digital retail accounts
- Work with Shopper Marketing to achieve optimal retail programs and presence
- Present marketing campaigns and go-to-market plans to diverse audience base, including the commercial team and content partners/filmmakers
- Communicate and collaborate with cross functional teams
- Manage multiple projects and deadlines simultaneously, with excellent attention to detail
Liaise with SPT Global Distribution regional offices worldwide as primary marketing contact maintaining daily communication with territories and internal divisions on product information.
- Facilitate necessary home office and local market legal and strategic approvals across multiple distribution windows, maximizing overall product portfolio performance.
- This includes formulating and communicating title marketing and campaign strategies
- Evaluating initiatives to support international office and regional P&Ls, Timely delivery of information and marketing assets to international markets.
Financial and Analytics
- Manage the title marketing P&L
- Work with insights team to determine key campaign components, audience and drivers
Preferred Experience:
- Proven experience in working collaboratively with Marketing and Sales teams, promotional partners and external customers
- Bachelor’s Degree required (preferred Business/Finance/Marketing major)
- Analytical problem-solving skills (quantitative and qualitative)